Juan Jose Rodriguez

Expert Sr. Partner

Leads Stratēon’s Start Ups, CPG, Restaurants & QSR and Marketing Practices, creating value for consumer and retail companies through the development of sound strategies and robust capabilities to deliver sustainable growth .

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About Juan Jose

Consumer Packaged Goods

Food & Beverage

Marketing & Advertising

Operations

Food Service & QSR

Innovation

Commercial Strategy

Leadership

Juan Jo is a commercial and operating C-level executive, leader across CPG and foodservice/QSR, with end-to-end experience spanning marketing, sales, country leadership, and COO/GM roles.

He is a passionate leader with deep experience developing strategies, brands and leading teams, with a focus on delivering a positive and differentiated consumer experience. His signature expertise is thinking out of the box to develop new products & business opportunities

He has led and advised iconic brands and restaurant systems—including PepsiCo (CPG), Burger King and Carl’s Jr./CKE (QSR), and Pink’s—building growth engines, scaling franchise operations, and elevating consumer experience across Mexico and Latin America.

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Expertise

Education

Board Experience

Juanjo has served in the Boards of privately held and family owned companies and conglomerates.

He currently sits in the board of two companies in the food service industry, and provides Independent Advisory to their Boards.

Universidad de las Americas Puebla (UDLA)

B.S. in Business Administration , with major in Business and Marketing

Country & brand stewardship in QSR: Served as Country Director for CKE Restaurants (Carl’s Jr.) in Mexico, leading brand and commercial priorities with a focus on scale, unit economics, and guest experience.
Concept building & entrepreneurship: General Manager & Partner for Le Jocho – Prime Burgers & Hot Dogs (2015–2022), developing the concept, operating playbooks, and multi-site execution.
Restaurant operations at scale: Chief Operating Officer for Pink’s, driving day-to-day restaurant performance, menu activation, and guest satisfaction metrics.
Foodservice commercial leadership: Head of Sales, Nestlé Professional, expanding penetration with strategic QSR/institutional accounts and strengthening the foodservice portfolio.
CPG foundation: Early career at PepsiCo, grounding his approach in consumer insight, disciplined execution, and data-driven growth.